Stay Salty
Most football fans who watch the big game pledge allegiance to a team other than the two playing. Though they may try to hide it, they’re salty that their team isn’t there. They spent the whole season cheering, hoping, and praying that this might be the year, but unfortunately, as they say, “No good.” We’re going to stir the pot all season and encourage fans to Stay Salty so that when the big game comes, we can find out which fan base is the saltiest of them all.
(Student Work)
The Regular Season (2023 Season)
Throughout the regular season, we’ll generate salt with responsive ads based on the most up-to-date news in the league.
We’ll encourage fans to vent their frustrations on social using hashtags that we’ll monitor and follow throughout the season. Mr. Peanut will also be around to add in his two cents.
In case you’ve never been…anywhere, Taylor Swift wrote a hit song back in 2014 titled “Blank Space.”
Throughout the regular season, we’ll generate salt with responsive ads based on the most up-to-date news in the league.
We’ll encourage fans to vent their frustrations on social using hashtags that we’ll monitor and follow throughout the season. Mr. Peanut will also be around to add in his two cents.
Tearful Reserve Peanuts
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
Dr. Mr. Peanut
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
Saltiest Analyst of The Week
By not killing your bad breath, you risk bad breath killing the vibe. Listerine will give the smelly masses a chance to check themselves in bars and restaurants with halimeters that quantify halitosis.
If your breath is relatively fresh, you’ll be rewarded a coupon for Listerine so you can keep it that way.
If it’s foul, you’ll be assessed The Breath Sentence — a complimentary mini bottle of Listerine and a urgent command to use it ASAP.
If your breath is relatively fresh, you’ll be rewarded a coupon for Listerine so you can keep it that way.
If it’s foul, you’ll be assessed The Breath Sentence — a complimentary mini bottle of Listerine and a urgent command to use it ASAP.
The Big Game
When the big game comes around, 30 teams’ seasons will have come to a soul-crushing end.
Before kick-off, we’ll launch a social media blitz to remind fans to Tweet, post, comment, and share whatever they’re salty about. The game, their team, the season, the whole league for goodness sake. They’ll include a hashtag to indicate which football city they represent. i.e. #ChiSalty #DenSalty #SeaSalty, and keep the salt coming!
We’ll use social listening to award the Saltiest City a trophy, and we’ll sponsor the Saltiest Tailgate In The World at the start of the following season to get them off to a salty start.
Because a salty attitude isn’t just a result of unfortunate circumstances.
It can also serve as a fuel toward victory.
Same time next year?
Art Director: Jamie Sullivan
Copywriter: Kevin McGuire
CCO: Jesse Alkire